Giving Hearts Day 2016 was incredible to be a part of as well as incredible to witness as organizations all over Fargo (and other cities) persuaded people to donate to their causes. When people think of persuasion and the internet the one thing that might come to mind is Facebook– So much persuasion is happening via social media and Facebook becomes the hub. I had the honor of following three organizations on social media as they prepared for GHD: Kamp Kace, Park Christian Schools, and North Dakota Autism Center. If you watched my vlog earlier I mentioned some of the strengths of North Dakota Autism Center during the days up to and during GHD, but here I would like to go more in depth on what worked.
One of the most important things that I feel all nonprofits did well during this day was what Heather Mansfield states plainly in her chapter on Facebook, “Always Share a Link, Photo, or Video in Status Updates” (Mansfield, 76). It’s important to not waste the opportunity to bring people to your page with just a wordy status update, that maybe the rest of Facebook can get away with on any given day. What I have also found strategic with Facebook is the ability to see how many views a video has received and that can perhaps be the bigger benefit to posting a video.
With this being said, I do feel as if Twitter was not being utilized to its full ability. It is important to note that my three nonprofits have Twitter pages, but they aren’t used quite as often as Facebook, I have noticed (Looking mainly at GHD) As I mentioned in my long and short form blog post, Twitter can be difficult with the short character limit, and perhaps this was a factor in the choice of social media medium. I think Twitter and Instagram can often times be forgotten when people focus on Facebook, which is common because it is the most trafficed.
Instagram, I believe, could have been a huge help to nonprofits who mostly wanted to share pictures, especially nonprofits who often times posted how much was raised on the hour. Social media presence could have been heightened by utilizing these statistically under utilized sites, and would have given these nonprofits a leg up, so to say, and perhaps a shock factor from some not used to being persuaded on their Instagram feeds.
Overall, all three nonprofits supported the $8.2 Million dollars that were donated and that is the real success, all social media criticism aside. I am very proud to have been apart of this amazing event and applaud every nonprofit and donator.